THE IMPORTANCE OF INDEPENDENCE

The commercial side of the music industry can be a fantastic place to be if ‘you’ are driving it independently! This is crucial in a market that has become obsessed with the quick fix with no guarantee of longevity for the artist; justifying to the consumer that it is OK to treat music as a commodity. The medium of reality TV has produced an attitude to entertainment where we consume carefully packaged commodities, quickly, just like fast food with no lasting sense of quality. With the accelerating demise of the major labels, for whom the bottom line is always a dominant part of their concern, many artists are learning to do it for themselves but still need to be guided through the maize of decisions and strategies necessary to make an impact in such a competitive industry.

VGM Media & Marketing is a professional Management and Marketing company specializing in the development of Independent Artists, Managers and Independent Record labels. VGM is committed to establishing honest relationships with artists as they venture on their individual musical journeys. With more than 25 years experience in the Australian music industry and having represented the Independents on the board of ARIA; VGM’s Principal Director, Vicki Gordon, is responsible for the success of many established & emerging Australian artists!

VGM also consults on various projects such as the NA2R (New Artists to Radio) for Commercial Radio Australia, One For All for the Brisbane Multi-Cultural Arts Centre and the Sydney Food & Wine fair for the AIDS Trust of Australia.