THE IMPORTANCE OF INDEPENDENCE

The commercial side of the music industry can be a fantastic place to be if ‘you’ are ‘driving’ it independently! This is crucial in a market obsessed with the quick fix with no guarantee of longevity for the artist justifying to the consumer that it is OK to treat music as a commodity.

The medium of reality TV has produced an attitude to entertainment where the general public are forced to consume carefully packaged commodities, quickly, just like fast food with no lasting sense of quality. With the accelerating demise of the major labels, for whom the bottom line is a dominant part of their concern, many artists are learning to do it for themselves, however, they still need to be guided through the maze of decisions and strategies necessary to make an impact in such a competitive industry.

VGM Media & Marketing is a professional Management and Marketing company specializing in the development of Independent Artists for commercial success. With more than 25 years experience in the Australian Music industry VGM’s Principal Director, Vicki Gordon, is responsible for the success of many established & emerging Australian artists.

VGM also consults to Commercial Radio Australia on the NA2R (New Artists to Radio) competition, the Sydney Food & Wine fair for the AIDS Trust of Australia.